This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
New! Updated coverage on the impact of the global recession, ''green marketing'', and new technologies.
New! Global cases reflect the latest trends in marketing theory around the world with examples from the Middle East, Europe, Asia, and Australia.
New! mymarketinglab gives you the opportunity to test yourself on key concepts and skills, use the personalized study plan, and eText.
Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date concent and examples which reflect the latest changes in marketing theory and practice